Our Story

Honest Policies. Real People.
That's Asurgo.

We started Asurgo because the life insurance industry needed fixing. Too many families were getting pushed into the wrong coverage by agents who only had one company to sell. We built something better.

50
States licensed
25+
Carriers
1,500+
Families protected
4.9/5
Google rating
Friends enjoying time together in a backyard
Why We Exist

Built to put families first

For decades, most life insurance has been sold the same way: a captive agent knocks on your door, pitches you whatever their company sells, and moves on. It does not matter if another carrier has a better rate for your situation. They cannot offer it.

We started Asurgo to change that. As an independent brokerage, we are not tied to any single insurance company. We shop 25+ top-rated carriers on every case to find the best coverage at the best price. Our only loyalty is to you and your family.

Since launching, we have helped over 1,500 families across all 50 states get the right coverage. We have written more than $30 million in policies. And we are just getting started.

Two friends having a conversation over a table
The Difference

Captive agent vs. Asurgo

Not all insurance agents work the same way. Here is how the traditional captive model compares to the independent approach we take at Asurgo.

Captive agent

  • Sells products from one company only
  • Limited rate options for your situation
  • Paid by their carrier, not you
  • Cannot shop the market on your behalf
  • You get what they offer, or nothing
The Asurgo Way

Independent broker (Asurgo)

  • Shops 25+ top-rated carriers for every client
  • Finds the best rate for your specific health and budget
  • Works for your family, not an insurance company
  • Compares plans side by side so you can choose
  • Licensed specialists explain everything in plain language
Who You'll Talk To

A licensed person, not a call center

When you call Asurgo, you talk to a real specialist who is licensed in all 50 states. Our founder still works cases personally.

Nicholas Norminton, founder of Asurgo
Nicholas Norminton
Founder and licensed agent
NPN 20817039

Nick started Asurgo after seeing too many families get locked into the wrong policy by agents who could only sell one brand. He is licensed in all 50 states and personally shops 25+ carriers to find the best fit for every client.

How We Get Paid

You never pay us a dime

When you buy a policy through Asurgo, the insurance carrier pays us a commission. You pay nothing extra. The price you see from us is the same price you would get buying directly from the carrier.

Because we work with 25+ carriers, we have no reason to push one over another. We recommend the policy that fits your health, your budget, and your family. That is it.

What We Believe

Our values

These are not just words on a wall. They guide every conversation, every recommendation, and every policy we write.

Honesty

We tell you what you need to hear, not what we want to sell. If a product is not right for you, we will say so.

Independence

We answer to families, not carriers. Being independent means we can always put your interests first.

Accessibility

Life insurance should be easy to understand and easy to get. We remove the complexity so you can focus on your family.

Expertise

Every specialist on our team is licensed and trained across multiple product lines. You get real knowledge, not a script.

What Our Clients Say

Real reviews from real families

Every review below is from a verified Google client. We never pay for reviews or trade anything for them.

★★★★★

"Nicholas was amazing. He was able to get my life insurance started without any glitches. I appreciate him and his time."

Karin R.
Google review
★★★★★

"Everything was explained in terms that were easy to understand. I feel that I got exactly what I needed and wanted plus a little extra that I hadn't even considered."

Dorthy
Google review
★★★★★

"He's really great .he speaks the truth not beating around the bush.and he explains everything to you.."

Beverly C.
Google review
★★★★★

"Very knowledgeable, found what I needed and went the extra mile to secure coverage for me. A pleasure to work with."

Patricia A.
Google review
Our Partners

25+ top-rated carriers

We work with the most trusted names in life insurance and financial protection. Here are some of the carriers we shop on your behalf.

Transamerica
Mutual of Omaha
AIG
Aetna
Aflac
National Life Group
F&G
North American
Lafayette Life
Gerber Life
Foresters Financial
Americo
Royal Neighbors
25+ Total

Ready to see how much you could save?

We shop 25+ carriers to find the best rate for your family. Get a personalized quote in minutes with zero obligation.

Get My Free Quote Or call us at (855) 380-9555